PURA VIDA 101
One term you should be familiar with is “Pura Vida” (pronounces poo-rah vee-dah). Simply translated, it means “simple life” or “pure life”, but here in Costa Rica, it is more than just a saying—it is a way of life.
Costa Ricans (Ticos) use this term to say hello, to say goodbye, to say everything’s great, to say everything’s cool. However, it is not the words that reflect the true meaning of ¡Pura Vida!. Pura Vida is the way Ticos live. Not surprisingly, Costa Rica has been named one of the happiest countries in the world, mostly because its inhabitants don’t stress about things the way most foreigners do. Ticos have a very relaxed, simple way of looking at life. No worries, no fuss, no stress—pura vida to them means being thankful for what they have and not dwelling on the negative.